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We might never know the real story behind Bianchi Celeste, but it will certainly keep inspiring stories and myths and continue to be the most recognizable color in the peloton and the cycling industry.Ideal for commuting or leisure, this bike is fully loaded and ready for your next adventure. In the 1980s, Bianchi even considered discontinuing the color, calling it “ugly,” but gave up on the idea after polls showed that riders loved it and wanted to keep it. Interestingly, Bianchi Celeste has changed multiple times over the years, sometimes leaning more toward green and other times more toward blue. If this is true, it has definitely succeeded. Most bicycles at the time were painted black, so the peloton looked boring and uniform. The real truth could be that Bianchi just wanted to stand out from the pack.

The problem with this idea is that the first mentions of the color date back to 1912, before the war had even started. Allegedly, Bianchi combined these two colors to deliver its iconic Celeste shade.

Another more pragmatic theory claims that the color was created out of necessity, due to a surplus of light blue and white military paint after World War I.

In Italian, Celeste roughly translates to “sky blue.”

Some claim that the color was made to reflect Milan’s clear blue skies, which is where the color got its name from.

However, historic facts show that the Queen did not actually have blue eyes. He chose the Celeste color as he was mesmerized by the Queen’s striking blue eyes.

The most popular and most romanticized theory says that Edoardo Bianchi, the founder of the company, made a special bicycle for Regina Margherita of the Savoia Royal House.

Some of them are romantic, others pragmatic however, few seem to be 100% true and based on facts.

There are several theories behind the origin of the Bianchi Celeste color. The origin of the unique and recognizable Bianchi Celeste color has intrigued the world for more than a century. The Origin and History of the Bianchi Celeste

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However, its full range does include several top-quality mountain bikes, e-bikes, and hybrids. The true origins of the color remain a mystery, but some say it was designed to match the eye color of Queen Margherita of Savoy for whom founder Edoardo Bianchi was commissioned to build a bicycle.įirst and foremost, Bianchi produces competitive-level aerodynamic road bikes like those used in world-famous races like the Tour de France. “Bianchi bicycles are traditionally painted Celeste, a turquoise is also known as Bianchi Green, (and sometimes, incorrectly Tiffany Blue, a trademarked color).” – WikipediaĪlthough available in many other colors, the vast majority of Bianchi riders choose this color due to its recognizable affiliation with the brand.

Nowadays most of the parts and frames are produced in Taiwan but the Treviglio factory remains the brand’s headquarters and ensures quality control.īianchi bikes have become famous for their popular color scheme, a turquoise paint named ‘Celeste #227’. By Mark / Last updated - February 14, 2022īianchi has been building bicycles in Treviglio, Italy, for over 130 years, making it one of the oldest surviving bike brands in the world.

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